"MYSTIC surprised by its beauty and intensity. It was created to live an intense and fleeting moment. Its racy style describes a supernatural world which soars skyward. Its skin has a sculpted unique spiritual experience.We discover in the palm of our hand soft and aerodynamic forms. Its living surface is shaped by a force mysterious and transparent.It sends us all the energy and excitement of Coca-ColaIts sexy lines and red color give happiness in 3 dimensions.Both organic shapes intertwine and form a body ambiguous and fascinating. Its loving silhouette, ties into a true popular poetry."- Jerome Olivet, designer, visionary, and at least three tabs in
There's a video, too! Words that apparently describe this bottle include: "spiritual", "supernatural", "sexy", and "fascinating".
Granted that as an eager worshipper of the Cigarette and ardent Klein devotee, I can't fault him for overreading a consumer product, but... well, it doesn't look like much more than a Gatorade bottle's evil twin, frankly. Even in the universe where "supernatural" has been so gutted that it could feasibly describe a sugar-and-caffeine dispenser redesign, it sure as hell wouldn't apply to this one.
Come on, Mammonites. You can do better!
This reads exactly like a piece from Barthes...
ReplyDeletehttp://www.usounds.com/the-citroen-ds-by-barthes
Except Mr. Oliver seems to be serious.
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